Project Deliverable 2- The Buyer and Products

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St. Petersburg College *

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4413

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Marketing

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Feb 20, 2024

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docx

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Professor Suhas Hublikar MAR 4413 September 5, 2023 Project Deliverable 2- The Buyer and Products 1. Provide the name and description (persona) of the buyer (in your own words). Include the communication style of the person and why you believe this to be true, along with other observations about the buyer’s personality that you believe may be important to note. The name of the buyer I was given was Ms. Emily Broadstroke, I would describe her as goal orientated individual. From the video, Ms. Broadstroke seems to enjoy success and working with others. Based on the short video, I would say she has a reflective style of communication. In the video she states that she enjoys working with a team. She also states that “sometimes it’s the things that one fails to consider that are exactly the thing that ends up important”, meaning that stating and making unpopular opinions and decisions are important and needed. 2. Explain, specifically, the adaptive selling approaches you will use to build a strong relationship with this individual, and why you chose them. Explain any other strategies you will use to partner with your buyer. To build a strong relationship with Ms. Broadstoke I would listen to her overall goals for the company to find out exactly what she needs. After listening to her, I would provide my thoughts and ideas on how I can make her goals happen as well as broadening the company. When providing details, I will come with data to show where we are and where we could be. 3. Provide a description of your company’s product line/s that you will represent. The products that I will represent for Steelcase Inc. would be moderate classroom furniture which would target the educational/office industry. When representing the Steelcase Inc. products, I would model products in a classroom and/or office setting to allow a visual presentation, in which would allow a faster and realistic decision.