Chapter 15 Assignment Kavya Shah

Assignment DescriptionThe purpose of this assignment is to have students relate to marketing from their everyday observations and interactions by making the connection between what they do in practice and the underlining marketing principle that is at work. Marketing is a not an abstract topic. It is very relatable practices that most people interact with at some time or another in the normal course of their daily lives. We are constantly being bombarded by many marketingmessages, programmes and activities. Whether we visit a store to make a purchase, browse the shopping mall/plaza to view the many products being offered by different merchants, turn on our TV or radio to view our favourite programme, we interact with several marketing activities. Some are subtle and we may not notice them, others are more overt and in “our face”. The way we interact with these marketing stimuli can ignite a chain of emotions that may eventually result in us buying or using a product or service to…

Creative Homework/Short Project An old friend of yours has been making and selling vitamin-fortified smoothies to acquaintances and friends of friends for some time. He is now thinking about opening a shop in a small college town, but he is worried about whe·ther just having a great smoothie is enough to be successful. Knowing that you are a marketing swdent. he's asked you for some advice. What can you tell him about product. price. promotion, and place (distribution) strategies that will help him get his business off the ground?

CASE 2 - STARBUCK : Listen to Your Customers Starbucks unleashed "My Starbucks Idea" in 2008. The goal was to give customers an easy way to submit their requests and concerns in a better place than a suggestion box. The result - over 300 ideas from this microsite have made it into Starbucks stores around the world. Some of the highlights include: the new Hazelnut Machiatto flavor, a free treat for birthdays, and even the iconic green splash sticks that are now on the self-service counter by the napkins and sleeves. All of this came from hearing out what customers wanted and making the necessary changes. Promotional items are always valuable, whether they're offered for free or sold in a gift shop. Starbucks knows all about that value with their eye-catching custom travel mugs, tumblers, and ceramic mugs. They change these up every season, keeping things interesting for their dedicated fans. Today, the Starbucks mugs are some of the most iconic promotional items of all time! In fact,…

Creative Homework/Short Project. As a director of purchasing for a firm thatmanufacru.res motorcycles. you have been notified that the price of animportant part used in the manufacture of the bikes has nearly doubled from$100 to nearly $200. You see your company having three choices: buying thepart and passing the cost on to the customer by increasing your price; buyingthe pa.rt and absorbing the increase in cost, keeping the price of your bikesthe same; or buying a lower-priced part that will be of lower quality. Preparea list of pros and cons for each aJternative. Then ex.plain your recommenda·cion and justification for it.

End-of-Chapter Application Case  Why is beer flavor important to Coors’ profitability? What is the objective of the neural network used at Coors? Why were the results of Coors’ neural network initially poor, and what was done to improve the results? What benefits might Coors derive if this project is successful? What modifications would you make to improve the results of beer flavor prediction?

Please do not give solution in image format thanku Question 1 You should set up a single-day food stall - Healthy Food Stall - with focus on selling healthy food. This project, "Healthy Food Staif, is sponsored by Charles Darwin University as a part of activities for World Health Day. The project is expected to be completed in 2 months and the budget for the project is $15,000 AUD. You can make assumptions in answering questions. For this "Healthy Food Stall" project: (a) Identify at least 2 quality metrics and explain how they are measured. (b) Create a WBS (Tabular view) and milestone list. (c) Identify at least 2 potential risks and analyse them based on probability and impact. (d) Find risk responses for all the above identified risks.

WEEK 9 DISS 1″Communicating Policy Analysis” Please respond to the following: Assume you are a candidate for a director of communications for a major metropolitan county. The job will require you to communicate to the public about public policy regarding transportation, environmental issues, education, taxes, as well as economic development. Explain at least three reasons and ways written and oral communication are important, and should be used to ensure public policy analyses are promoted and accepted by the general public.Use the same scenario to explain at least two ways you would ensure public policy analyses are read and accepted by key stakeholders. Provide two reasons and an example to support your response.WEEK 9 DISS 2 “Translating Policy Arguments” Please respond to the following: Explain at least two key factors policy makers use when evaluating and using information provided to them in policy reports. Explain why it is important for an analyst…

38- Which one of the following is not a step in the sales organization development process? a. Non delegation of set of activities to an individual position b. Classifying the tasks and group them c. Establishing supervision and reporting relationships d. Determining the tasks that must be performed

Come up with a Social Media/TV Commercial advertisement for your Flushable Wet Wipes product(ReBorn). Write out the script for the commercial advertisement-1 Page, Bullet Point Script-

#16. A software company wants to move away from being brand-centric to being more customer-centric. The company contracts you to help uncover its customers’ needs, goals, wants, and traits. Which customer tool would best help the company achieve its results and why? Thanks much!!

Week 6 Powerpoint - Alternative Formats     Training Delivery Methods: Choosing the Right Modality for Your Content   Week 6 assignment: Training delivery methods Review the week 6 PPT slides (and class recording, if needed) and read the article posted in week 6 Label “Part 1: Training & Development Delivery Method Options” Briefly describe all options included in the Week 6 PPT Explain in your own words (don’t just copy and paste from the PPT) Bullet points (not essay format) Citations not required Label “Part 2: Chosen Training & Development Delivery Method” List the training delivery method(s) you will use for the training that is the subject of your course project. Describe why the method (or each method, if using a combination) is the right fit for that training List at least two engagement methods you will employ Describe how each will be used (be specific)

Alyiah works as a marketer for the California Seashell company, which is opening a new store with new product offerings. Alyiah is working on a marketing campaign plan for this new store and has finished her promotional mix and detailed budget portion of the campaign plan. She turns her attention to the communication action plan and is creating the template to capture all of the pertinent information. Which types of information should Alyiah make sure to include in the communication action plan?   A. timing, brief desceiption, marketing integration activities, owner, follow-up   B. Activity type, audience, owner, follow-up, cost   C. timing, activity type, brief description, audience, owner

week 3From the scenarios, Erica and Chris have determined their weaknesses after performing a SWOT analysis. However, they have yet to identify opportunities for their business. Determine two potential opportunities specific to their restaurant’s business environment, and discuss how the partners can take advantage of these opportunities.Discuss a situation where you were influenced by an infomercial, attractive packaging, and a discount flyer to purchase a product, and explain why you think the promotional method made such an impact on you.week 4* From the scenarios, we see that Chris and Erica have different communication styles that could potentially have a negative impact on the business. Suggest at least two strategies that these partners can use to improve on these weaknesses, and explain why you believe these strategies would be effective for running the business.From the e-Activity, briefly describe your results from the communication skills quiz. Describe the…

Discussion Question I: Describe the four strategic postures associated with the strategic position and action evaluation. A minimum of 350 words. Be sure to include the word count and Grammarly Performance Score. Supported by one (1) peer-reviewed source is recommended

QUESTION ONE [25]Compose a literature review surrounding the debates surrounding, “The impact of a good Marketing Strategy on an Organisation’s Performance”. This submission will serve as part of your motivation or presentation to your manager, pending on how well you gather and present the information pertaining to the above theme. Page Count guideline: 5 page

Question 1 What specific sources will you use to research the feasibility of your suggested product being sold into your suggested country (United Arab Emirates)? Be as detailed as possible. List the specific sources. Full explain this question and text typing work only

Assignment Description and Instructions: As a group of aspiring entrepreneurs, design a business plan for a service-oriented business in the tourism industry in any Caribbean country (not an existing business/company). The Business is a Land and Sea Tours Key Elements of the Business Plan            Marketing Strategy  This section describes the company’s target market and its characteristics. Demographic characteristics of target customers. Number of potential customers. Customer needs, wants and habits. Advertising and promotion Media used Media costs Frequency of usage Plans for generating publicity. Pricing Cost structure Fixed Variable Comparison against competitors’ prices Distribution strategy Channels of distribution used.

Assignment Description and Instructions: As a group of aspiring entrepreneurs, you must create a business plan for a service-oriented business in the tourism industry in any Caribbean country (not an existing business/company). Key Elements of the Business Plan            Marketing Strategy (13 marks) This section describes the company’s target market and its characteristics. Demographic characteristics of target customers. Number of potential customers. Customer needs, wants and habits. Advertising and promotion Media used Media costs Frequency of usage Plans for generating publicity. Pricing Cost structure Fixed Variable Comparison against competitors’ prices Distribution strategy Channels of distribution used.

Q2.  A Medium size local beverage manufacturing firm has decided to expand operation and its management has hired you as a management consultant to guide the firm in strategic decisions. In order to promote an understanding and benefits of strategic management you have planned to deliver a presentation to the firm’s top and middle management? How will you perform the task? (Word limit up to 150 words) – 04 marks

Q2. Create a tentative flowchart which guides the audience about the etiquettes of meeting.

I need help with part E