Exercise - Scanning the Marketing Environment (12)

A member of an enterprise is participating in the execution of a service of Marketing advisory, in which he was responsible for being a Costumer Analyst Success, that is, responsible for receiving customer feedback and bringing solutionsi n case of any problems. Recently, Dr. Antonio gave a feedback saying that the team did not participate much and that bothered him, evaluating the team with a grade 3/10. What solution would you bring to this situation? How would you overcome this problem, what would you do as a member of the team?

Promotion A Radant Beauty for a New Generation When Sam Rainer launched Radant Beauty in the USA in spring 2021, it was with a clearly articulated marketing strategy – a hefty first-year sales goal of $1.7 Million. Nine months after rollout, Rainer’s plan seemed to have worked quite well. His skincare company and product line had already topped the $1 Million mark and showed no signs of slowing. The line was formerly owned Zirh Skin Nutrition, a male skincare line that was acquired by Shisheido in 2000. Rainer immediately recognized an underserved market segment among young people ages fifteen to twenty-nine, a group he called “Generation Me”. A combination of Generation X and Generation Y, Generation Me had long been ignored by the more recognized skincare companies, which tended to make products to help older consumers fight such skin ailments as wrinkles and recondition ageing skin. No serious conservatively priced high-end skin care solutions existed for young skin problems, such…

Activity: 1. Identify the claims made by the brand about their products. 2. Determine whether these claims are claims of fact, value or policy. 3. Create a DETAILED LOG enumerating and explaining the claims presented in the advertisement, its types and your reaction or impression to those claims made. Here’s the link: http://isamunangpatalastas.blogspot.com/2018/07/

Q5) What is "business mean? What is the difference between business and selling? give an example! Explanation it correctly and details

part 1 Explain why a product or service’s contribution (selling price minus variable cost) is an important element in developing a marketing strategy, giving examples to illustrate your answer. You can use any example including those covered in the module such as the Strategist Simulation or any of the other case studies examined.   part 2.  Imogen, the brand manager for ‘Skinsoft’, was reviewing price and promotion alternatives for her brand. She wanted to increase market share, but was unsure whether she should ask for an increase in advertising budget or consider a price promotion. The current volume, price, and cost summary for ‘Skinsoft’ follows:   Skinsoft Unit Price £2.00 Unit Variable Cost £1.40 Unit Volume 1,000,000 Imogen thought she might be able to negotiate with her boss and secure either a temporary 10 percent price reduction, or an investment of an incremental £150,000 in advertising. a. What absolute increase in unit sales and revenue would be necessary to…

QUESTION 37 Which is identified as the foundation for the marketing plan? a. Target market segmentation b. Value proposition development c. Market research d. Market plan development   Why are failure rates for new products debatable? a. Failure rates are high b. Failure rate has a defined inclusive definition c. The market is always changing d. Failure rate is not clearly defined

Task 5 The product cycleYou tell about the product life cycle for an entrepreneur in the process of developing a new product. Which of the following statement (s) do you say to the entrepreneur (which statement (s) are correct (a) statements): Select one or more options: A) The product life cycle is used as a segmentation variable to segment a market B) The stages of the product life cycle can be a guide for companies in what an appropriate marketing strategy can be C) The product life cycle looks exactly the same for all offers D) You can see the product life cycle at different levels, such as product class or brand E) The time it takes for different offers to go through the stages of the product life cycle varies

Select a product/service that was pitched on Shark Tank to analyze.   What is the name of the product/service?    Why did the contestant (s) say that America needs their product/service?     What was the best part of their pitch?   Did they make a deal?  If no deal was made, what reasons were given by the sharks for not investing?   If you were a shark, would you have made a deal?  Why/why not? Analyze an episode of ABC’s Shark Tank  Consider a design for your product or service for your course project product.  What will it look like? What will it feel like?  Is your design congruent with your solution and customer? How?  How will you test your design?   How will you pitch it to someone?

15- Which of the following best describes “Industrial Goods”? a. Goods sold directly to final consumers b. Goods sold to other manufacturing businesses c. Goods produced for end-users d. None of the options are correct

Multiple choice 1. Consumers are empowered by?  A) Integrated SC, B) Planning Collaboration, c) Access to supply source, d) All of the above 2. Which of the following defines information power? a) power holder has the legitimate right, b) power holder is well informed, c) power holder is in possession of new and/ or updated information, d)None of the above 3. Procurement's historical focus in many organizations was to? a) incure minimal supply disruptions, b) achieve the lowest possible cost, c) use limited number of suppliers, d) minimize loss and damage 4. Is the measure of how successful the supply of a product is experienced by users. a)demand identification, b) effectiveness, c) efficiency, d)value of money 5) what materials refer to stock that exceeds the reasonable requirements of an organization. a) waste, b) scrap, c) excess, d) obsolete

What is the nature of telecommunications industry? How do the market players compete? How did they compete? Loyalty scheme or price war? How was the price war? How as the loyalty scheme? Did they ever collude? Was it tacit/open? What was government’s decision/action? Max 750 words. Include minimum 5 independent and verifiable citation. Make solid introduction and conclusion

#11. An insurance company emails your agency, Customer Interactive, for help with redefining its brand personality and increasing brand awareness. Last year, the company redesigned its logo based on feedback from a focus group but saw no increase in brand awareness. The company has never had a mascot and has been using the same slogan for the past 15 years. What do you recommend to the insurance company? See options, thank you!

3. Companies such as Johnson and Johnson are in a more advantaged position because they have the product knowledge and thus, consumers must rely on them for accurate information about product safety, usage, and effectiveness. Given this situation, companies have a duty to take special care to ensure that consumers' interests are not harmed by the products that they offer them. Discuss what can Johnson and Johnson do in design, production, and marketing to ensure that the above is achieved.       Only typing answer Please explain step by step

1. What is important when considering the notion of brand values? Understanding the difference between lengths and ________ A. features B. Quality C. Depth D. Variants E. Service 2. For what is a family brand name used? A. Individual products B. Products aimed at young parents C. All Products D. Products produced by traditional companies that are identified by the founder's family name 3. What is brand equity is: A. Profit remaining after deducting production costs B. Brands which do not harm the environment C. Good value products D. Financial value of a brand based on associated goodwill E. Fair trading 4. Which one of the following is NOT a reason for a company to decide to rebrand a product or service? A. Merger or acquisition B. Market awareness C. Brand familiarity D. Corporate strategy changes E. Legal problems

Question 6 -  The first step in the consumer decision making process is to:   Recognize a need or desire to be met.   Seek out information about a product.   Look at all the brands that are available.   Talk to others about product features.

Create a new product for Kellogg's company that could be an extension of an existing brand(family branding) or totally new branded product(individual branding) In order to assist in developing the marketing plan, the report should cover the following sections 1. introduction 2. Business mission statement (Source either from the company or your decision) 3. Marketing environmental analysis    External environmental analysis Macro-environment: PESTLE analysis Micro-environment: Porter’s Five Forces Internal environmental analysis: SWOT and TOWS analysis (both in a table format listing a few key points – the SWOT and TOWS tables are not included in the word count) Optional: BCG Matrix (not included in the word count) 4. Marketing objectives ( develop SMART objectives based on marketing environment analysis) Based on UK marketing. Please use your own words. Many thanks

mcqs 19.The group of founders, key employees, and advisers that either manage or help manage a new business in its start-up years."a)New venture teamb)Concept testc)Characteristics of attractive industriesd)Industry 20.To affirm that the proposed product or service is desireable and serves a need in the marketplace.a)Approaches to assessing product demandb)four components of feasibility analysisc)Components of Product/ Service desirabilityd)Product/ Service feasibility analysis 22.A(n) ___ is a favorable set of circumstances that creates the need for a new product, service, or business. A(n) ___ is a thought, an impression or a notion."a)"scheme, notion"b)"opportunity, idea"c)"idea, design"d)"idea, opportunity 23.To affirm that the proposed product or service is desireable and serves a need in the marketplace.a)Approaches to assessing product demandb)four components of feasibility analysisc)Components of Product/ Service desirabilityd)Product/ Service feasibility analysis

1.Describe the background of AdRoll?  BACKGROUND OF ADROLLAdRoll wasfounded in 2007 as a means to make advanced display advertising techniques available for brands of all sizes. In 2013, the original founders were still at the company along with two additions that included Suresh Khanna, Vice President of Sales, and Greg Fulton, Senior Product Director, along with 150 employees. It was projected that the company would have 450 employees by January 2014.   The company’s focus was on retargeting, which kept track of consumer’s online browsing behavior. Once this information was collected, AdRoll would then display ads of interest to customers as they traveled around the Web. Without retargeting, only 2 percent of potential customers return to a site. Using retargeting, AdRoll had the potential to bring back the other 98 percent of those customers who otherwise would have never returned. AdRoll also displayed ads for products the consumer had never seen but could potentially be…

Q-2. Explain, giving reasons and examples, which is more important in business studies, applied or basic research.

GoPro demonstrated a large number of positive linkages between the 5 Ps and the 5 Cs, especially from the company’s perspective. The overall problems demonstrate   a. if a firm can get the 5 Ps right, the corresponding 5 Cs will fall into place.   b. customers want it right from their perspectives every time.   c. neither the 5 Ps nor the 5 Cs are sufficient to address the marketing challenges of high-tech companies.   d. not all of the 5 Ps or the 5 Cs are equally important to the customer

select any contemporary issue of a company & briefly explain and how to avoid it?

44- AlMarai Company’s marketing team and sales team work as partners to reach the sales targets. In this context evaluate and identify which one of the following is not relevant in sales teams’ partnership with the marketing team? a. Follow-up with potential customers b. Maintaining Accounting services. c. Sending mails to customers d. Facilitating following contacts

3 multiple choice please select a b or c thanks :)   A company at "Stage 1" in the adoption of corporate sustainability principles, likely emphasizes the costs involved in adopting sustainable business principles sees the adoption of sustainability principles as a means to avoid risk. has fully integrated sustainability principles throughout the organization.   Indra Nooyi, the former CEO of PepsiCo describes how she led an effort to the company being a "better corporate citizen." She advises other companies who wish to adopt a "Performance with Purpose" approach to consider all of the following except: Hire a Chief Sustainability Officer to oversee all aspects of the initiative. Adapt the strategy to accommodate the needs of local markets. Form partnerships and coalitions with NGOs and other companies.   The author of the article "Social-Impact Efforts that Create Real Value" argues that effective strategic ESG programs____________. assure all ESG-related issues receive equal…

Direction Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity b. Satisfaction c.Marketing d. Consumer goods 3 These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another a. Brand equity b. Consumer goods c. Marketing d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a Durable b. Primary demand c. Marketing d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used Once rendered to a customer, the service is completely…

19.   You prefer superior brands to inferior brands. Given this information, the next time you buy a chocolate bar, you should choose an inexpensive bar to save money. choose the brand with the highest MU/P. choose a superior brand to so you get the best possible bar. I choose to use one of my three skips on this question. choose a medium priced bar to ensure decent quality and prevent being ripped off by expensive brands.